Turn Audiences
Into Fans
Shawn Smith Communications is a Los Angeles-based strategic communications and public relations agency that helps brands, organizations and leaders build visibility, strengthen their reputations and connect with the audiences who matter most.
From entertainment and consumer brands to nonprofits and public-sector organizations, we develop compelling stories and integrated campaigns that inform, engage and inspire action.
25+ Years of Communications Experience
Entertainment | Toys & Consumer Products | Nonprofits | Public Sector | Executive Visibility
Your Brand is
Our Business
At Shawn Smith Communications, we believe powerful communications begin with understanding what makes a brand, organization or leader distinctive.
We combine strategic thinking, compelling storytelling and strong media relationships to help our clients communicate with clarity, elevate their visibility and create meaningful connections with their audiences.
Led by communications executive Shawn Smith, SSC provides senior-level counsel paired with hands-on execution. Every engagement is customized around the client’s goals, audiences and opportunities—because effective communications should never be one-size-fits-all.
Whether introducing a new brand, building awareness for an important initiative, positioning an executive as a thought leader or helping an organization navigate a pivotal moment, SSC develops communications that move audiences from awareness to engagement, and from engagement to advocacy.
Every client works directly with senior leadership. SSC combines the experience and relationships of a larger agency with the attention, flexibility and accountability of a trusted boutique partner.
Selected SSC Client Experience
SSC has provided strategic communications, media relations, event support and brand storytelling for established and emerging brands across entertainment, consumer products, technology and culture.
Meet
Shawn Smith
Shawn Smith is the founder and CEO of Shawn Smith Communications and a respected communications strategist with more than 25 years of experience building brands, shaping reputations and leading high-profile campaigns. Before launching SSC, Shawn held senior communications positions at some of the world’s most recognized entertainment and consumer companies, including Disney and Warner Bros. Her career has included communications leadership for iconic brands and franchises, major product and retail launches, multicultural campaigns, executive visibility initiatives and purpose-driven programs.
Shawn’s experience spans entertainment, toys and consumer products, corporate communications, nonprofit organizations and public-sector initiatives. She brings clients a rare combination of big-brand experience, cultural insight, strong media relationships and an entrepreneurial approach. Her professional recognition and leadership include being named one of PRWeek’s ’40 Under 40 Ones to Watch’ and serving as the first Black president of the Public Relations Society of America’s Los Angeles chapter. Shawn is also an adjunct professor of Entertainment Public Relations at Emerson College and an active contributor to the communications, entertainment and toy industries. Through SSC, Shawn helps organizations find the story only they can tell, and share it in ways that build trust,
relevance and lasting connection.
Strategic Communications That Move Brands Forward
SSC provides customized communications counsel and execution based on each client’s business objectives, audiences and opportunities.
Communications Strategy
We develop integrated communications strategies, brand narratives, key messages and campaign roadmaps that align communications with an organization’s broader goals.
Media Relations and Earned Media
We identify compelling story opportunities, connect them with the right journalists and secure meaningful coverage across national, local, business, consumer and trade media.
Brand and Consumer Public Relations
From product launches and entertainment properties to consumer campaigns and cultural moments, we help brands capture attention, build relevance and create stronger connections with their audiences.
Executive Visibility and Thought Leadership
We position executives, founders and subject-matter experts as credible voices through media interviews, speaking opportunities, contributed content, award submissions and strategic thought leadership.
Influencer and Creator Relations
We identify and engage influencers and creators who authentically connect brands with their target audiences. Our support includes influencer strategy, talent identification, relationship building, campaign coordination and opportunities designed to generate credible content and conversation.
Events and Brand Activations
We provide communications strategy and on-site support for trade shows, media events, product showcases, launches and experiential activations. We help brands create engaging moments that attract media and influencers, generate coverage and extend the impact of an event beyond the room.
Reputation, Issues and Crisis Communications
We help organizations prepare for sensitive situations, communicate clearly with key stakeholders and protect the trust they have built with their audiences.
Fractional Communications Leadership
For organizations that need senior-level communications expertise without adding a full-time executive, SSC provides strategic leadership, team counsel and hands-on support tailored to the organization’s needs.
Deep Experience Across Brands, Culture & Community
Entertainment and Pop Culture
SSC understands how entertainment, fandom and culture intersect. We help entertainment companies, franchises and creators build awareness, engage fans and remain relevant in a constantly evolving media landscape.
Toys, Consumer Products and CPG
From new product introductions to trade shows and holiday campaigns, we help consumer brands reach media, influencers, retailers, families and fans through stories that make products meaningful.
Nonprofits and Purpose-Driven Organizations
We help mission-driven organizations translate complex or emotionally significant work into accessible stories that build awareness, deepen community engagement and inspire support.
Civic and Public-Sector Initiatives
SSC develops inclusive communications programs that help public agencies and community initiatives reach diverse audiences, explain important issues and strengthen public trust.
Executives, Founders and Thought Leaders
We help leaders clarify their points of view, strengthen their professional presence and become trusted voices in their industries.
Experience That Builds Brands
Before founding SSC, Shawn developed and led communications programs for internationally recognized companies, brands and franchises, including Disney and Warner Bros.
Her career experience includes communications for iconic entertainment properties, franchises and characters; major consumer-product launches; multicultural campaigns; and corporate initiatives.
That experience gives SSC a deep understanding of how global organizations operate, how audiences form connections with brands and how strategic communications can support both reputation and business growth.
Ready to Turn Your Audience Into Fans?
Whether you are launching a brand, raising awareness for an important initiative, elevating an executive or looking for experienced communications counsel, we would welcome the opportunity to learn more.
Tell us about your organization, your goals and the communications support you need.
Contact details
[email protected]
Los Angeles, California
Connect with Shawn Smith Communications on LinkedIn
